Search Engine Optimization is also referred too as SEO or "organic" optimization, not to be confused with "local listing" optimization. We do not offer any local listing management service.
Unlike search engine marketing in NYC, Search Engine Optimization does not yield "instant" results. You will not be paying a fee "per click" and it does take time to appear in the organic search results. The most important thing to understand when it comes to Search Engine Optimization is the word "organic", in other words; natural. Google will index and list websites in their organic results but several factors apply. You have to consider competition, the age of your domain, the number of quality inbound links to your website, the quality of the content on your website as well as many other variables. Search Engine Optimization is a long-term commitment, which is why you should choose a long-term NYC SEO company.
The difference between Search Engine Optimization and Search Engine Marketing is simple. You do not pay per click as you do with Search Engine Marketing. Consider Search Engine Optimization "manual labor", which is why you have to pay a monthly fee for the service. Once we obtain your rankings and you go into maintenance-mode and pay Giant Owl a lower fee, you really reap the rewards.
There are many methods to the madness that is Search Engine Optimization. There are "white-hat" methods and "black-hat" methods, all of which we completely ignore. At Giant Owl, we have our own methods, which are 100% legitimate. We are masters when it comes to Search Engine Optimization, which is why Giant Owl is not only sought after by business owners, but other "agencies" as well.
NYC search engine optimization for some is just another source of traffic, which results in leads. For others, it's simply an ego-boost. You want to be at the top of the organic results; above your competition and that's it.
There are many things to consider when it comes to Search Engine Optimization and it's always customer-specific as well as industry-specific. Once we know about you, your needs and your business, we can put together a proposal.
If you have spoken to another NYC SEO company before about search engine optimization, you probably hear a lot of talk about "links". Links this; links that. Sorry, there is so much more to consider. Also keep in mind that nearly every other "agency" out there are buying links in bulk from eBay users or foreign vendors, for a very low-cost on what are known as "directories" or "link-farms". While you might get indexed and ranked by following such methods, your rankings will not last long as these methods are most definitely considered "black-hat".
How are we different? Why all this talk about what our competitors do? That's simple, to give you an idea of what we do differently and what we have at our disposal. Giant Owl has a network of roughly 4,000 clean; high-quality; high PageRank domains, that are not link-farms or directories. With that, the quality content that our copywriters produce, the fact that we follow all of Google's quality guidelines and policies, nor do we try to pull the wool over Google's eyes, makes us stand out from the rest.
We're going to stop here and invite you to continue read below or to give us a call to discuss your specific needs.
If you would rather pay-per-click, please read about our search engine marketing in NYC. We also offer NYC online reptuation management, so be sure to read about that as well. It's similar to search engine optimization but the process is slightly different.